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Episode Airs on June 5, 2025. 12PM

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Current Events

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WHO'S NEXT?

Now we shift our focus. Our next target: Dollar General — a retail giant that has systematically
excluded Black professionals from leadership, silenced DEI initiatives, and retaliated against
their own Chief Diversity Officer.

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Why Dollar General? The Facts You Need to Know

Dollar General is a  Bad Actor Profiting Off Reputation 

Dollar General, with over 19,600 stores across the U.S., predominantly serves low-income, rural, and underserved urban communities. Here’s a comprehensive overview of its customer demographics, store locations, and community impact:

 Customer Demographics 

  • Dollar General has 3x the footprint of Target + Walmart COMBINED
  • Income & Household Profile: The typical Dollar General shopper is an older worker with a high school education, residing in a two-person household in a rural area, and earning less than $40,000 annually.
  • Racial Demographics: While the majority of customers are white, Dollar General is notably popular among Black consumers. In focus groups, 68% of Black or African American participants viewed the store as providing an inclusive shopping experience.
  • Customer Satisfaction: African American/Black customers reported a Customer Satisfaction (CSAT) score of 52%, higher than the overall average, indicating a relatively positive perception among Black shoppers.

Store Locations & Community Presence 

  • Rural Dominance: Approximately 80% of Dollar General stores are situated in towns with populations under 20,000, highlighting a strategic focus on rural areas.
  • 75% of the United States lives within a 5-mile radius of a Dollar General
  • Urban Footprint: While primarily rural, Dollar General also operates in low-income urban neighborhoods. However, their urban presence is less pronounced compared to competitors like Family Dollar.
  • Geographic Distribution: States like Texas, Georgia, and Ohio have the highest concentration of stores, reflecting a strategy to maximize reach in both rural and underserved urban communities.

Community Impact & Criticisms 

  • Economic Displacement: The introduction of Dollar General stores in rural areas has been linked to a significant increase in the closure of local grocery stores, with rural communities experiencing a threefold higher likelihood of such closures compared to urban areas. 
  • Food Deserts: By often replacing full-service grocers with limited fresh food offerings, Dollar General has been criticized for contributing to the proliferation of food deserts, particularly in low-income and minority communities.
  • Labor Practices: The company has faced scrutiny over labor conditions, including low wages and safety violations, leading to its inclusion in OSHA’s severe violator enforcement program.

The Myths and the Truths:

  • Myth: Dollar General provides economic development.
    Truth: It often replaces local businesses with low-wage, part-time jobs and contributes to long-term economic stagnation.
  • Myth: Dollar General helps solve food insecurity.
    Truth: It offers processed, high-cost items without nutritional value, making communities more vulnerable.
  • Myth: Dollar General is affordable for the poor.
    Truth: Many products are priced higher per unit than at traditional stores, making poverty more expensive.
  • Myth: Dollar General is a passive retailer.
    Truth: The company actively lobbies to expand and block zoning reforms that might curb their unchecked growth.
  • Myth: Dollar General gives back to the communities it serves.
    Truth: It has no comprehensive DEI strategy and minimal philanthropic presence in Black communities.
  • Myth: Dollar General is just another small store.
    Truth: It has 3x the footprint of Target and Walmart combined and contributes to economic and nutritional decline.
  • Myth: Dollar General jobs are a step up.
    Truth: The company has high turnover, poor safety, and few advancement opportunities.
  • Myth: Dollar stores are apolitical.
    Truth: Dollar General actively lobbies against community protections and contributes to zoning that enables their unchecked growth.

What We Believe

This is not about canceling.
It is about clarifying.
This is not about division.
It is about direction.
This is not about resistance alone.
It is about renewal.

Every dollar we spend is a declaration of what we value.
Every purchase is a proclamation of what we believe.

We believe that economic justice is spiritual work.
And we are called to it.

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SIGN THE PLEDGE NOW

Fast. Pray. Resist.
— Wear the Movement.

Movements don’t thrive in isolation—they are built on collective strength. Every share, every dollar, every voice reinforces the foundation of justice. Your support doesn’t just sustain the work—it fuels the soul of the movement.

In that spirit, we present a garment that reflects our journey—not of indulgence, but of purpose. While some embraced the mantra Eat. Pray. Love., our path has been forged through Fast. Pray. Resist.

Historically, white women have been the primary beneficiaries of DEI. Meanwhile, our communities have had to fight for every inch—fasting from complacency, praying for future generations, and resisting erasure.

This shirt, created with Carlton Mackey, founder of Black Men Smile—once sold in Target—merges message with movement. Made from cotton, once symbolic of our oppression, it now carries our call to action.

This is more than a t-shirt. It’s a declaration. Support the movement. Wear the message. Let your clothing speak when words fall short.

Support The Movement

Wear the message

Get your shirt today

Wear the message

Support The Movement

Wear the message

Get your shirt today

Fast. Pray. Resist.
— Wear the Movement.

Movements don’t thrive in isolation—they are built on collective strength. Every share, every dollar, every voice reinforces the foundation of justice. Your support doesn’t just sustain the work—it fuels the soul of the movement.

In that spirit, we present a garment that reflects our journey—not of indulgence, but of purpose. While some embraced the mantra Eat. Pray. Love., our path has been forged through Fast. Pray. Resist.

Historically, white women have been the primary beneficiaries of DEI. Meanwhile, our communities have had to fight for every inch—fasting from complacency, praying for future generations, and resisting erasure.

This shirt, created with Carlton Mackey, founder of Black Men Smile—once sold in Target—merges message with movement. Made from cotton, once symbolic of our oppression, it now carries our call to action.

This is more than a t-shirt. It’s a declaration. Support the movement. Wear the message. Let your clothing speak when words fall short.

Support The Movement

The time is now.
The mantle is ours.
And the next move belongs to the Church.

REGISTER NOW FOR FREE

Thank You. 150,000 Strong—We Could Not Have Done This Without You.

To every person who signed the pledge at TargetFast.org…
To every church, influencer, pastor, organizer, business owner, and believer who stood in solidarity with us…
Thank you.

Your commitment made this more than a campaign—it made it a movement.

Find Out more about Target Fast
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The Birth of TargetFast

TargetFast.org was never about punishing a brand.
It was—and is—about holding power accountable.

When Target made promises to our community and quietly broke them, we stood firm.
Not with bitterness, but with boldness.
Not with vengeance, but with vision.

We didn’t simply react—we reclaimed our power.
We stood not just for Black communities, but with every voice pushed to the margins.

The Birth of TargetFast

TargetFast.org was never about punishing a brand.
It was—and is—about holding power accountable.

When Target made promises to our community and quietly broke them, we stood firm.
Not with bitterness, but with boldness.
Not with vengeance, but with vision.

We didn’t simply react—we reclaimed our power.
We stood not just for Black communities, but with every voice pushed to the margins.

What We Accomplished—Because of You

Your impact shook the walls of a billion-dollar corporation:

  • Target’s valuation fell by $2 billion
  • Their stock dropped by 57%
  • They’ve lost over $4 billion since January 2024
  • Foot traffic and online engagement are steadily declining

This didn’t happen by chance.
This wasn’t a trending moment.
This was people power. Strategic. Sacred. Unstoppable.

And now—we build.

Our Country Is in Crisis—But We Are Not Afraid

Black history is being rewritten.
Black monuments are being removed.
Black and Brown students are being silenced, deported, and denied.
And DEI is being dismantled across the board.

But we do not shrink in the face of challenge.
We do not retreat in the face of injustice.

We organize. We strategize. We rise.

Our Country Is in Crisis—But We Are Not Afraid

Black history is being rewritten.
Black monuments are being removed.
Black and Brown students are being silenced, deported, and denied.
And DEI is being dismantled across the board.

But we do not shrink in the face of challenge.
We do not retreat in the face of injustice.

We organize. We strategize. We rise.

What We Believe

This is now a boycott & wake up call! 

We challenge every Black consumer to see each dollar as a vote.
Each purchase as a proclamation.
Each moment of resistance as a step toward collective liberation.

This is not about canceling—it’s about clarifying our convictions.
Not about division—but about direction.
Not just resistance—but renewal.

What We Know

  • Black consumers contribute over $1.6 trillion annually to the U.S. economy
  • Strategic spending influences corporate policy and public opinion
  • #TargetFast reached international platforms and ignited conversations across faith, activism, and business

Community reinvestment is no longer optional—it’s essential

What We Know

  • Black consumers contribute over $1.6 trillion annually to the U.S. economy
  • Strategic spending influences corporate policy and public opinion
  • #TargetFast reached international platforms and ignited conversations across faith, activism, and business

Community reinvestment is no longer optional—it’s essential

Where Do We Go From Here?

The first 40 days were not the finish line.
They were the foundation.
 
This is the beginning of a new era of intentional action, bold partnerships, and spiritual power. 

 

Support the Movement

Be a part of the movement and sign the pledge below. 

“Nothing is more powerful than an idea whose time has come.” – Victor Hugo

Sign and share! We are our ancestors’ wildest dream and our future’s greatest hope.

Every time you purchase JHB Movement merchandise, you’re fueling:

  • National town halls that build local momentum
  • Educational tools and digital campaigns for economic justice
  • Support for Black-owned businesses and ethical alternatives
  • Accountability initiatives challenging corporations and policymakers alike

Let your wardrobe speak truth. Let your purchase serve purpose.

Past Events

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WHAT'S NEXT:
A CALL TO PASTORS & FAITH LEADERS

I Am Calling All Pastors
And Faith Leaders To Join Me
For A National Next Steps Call

My brothers and sisters in the faith,

In recent weeks, many have asked me, “What comes next?” And I, like the prophets of old, have gone into prayer. I have sought God’s face, not for applause or attention, but for clarity of purpose and courage of conviction.

I know the lane to which I have been called in the Body of Christ. And now, in obedience to that calling, I am extending this invitation—not as a man with all the answers, but as a servant with a burden on my heart.

I am calling all pastors and faith leaders to join me for a National Next Steps Call.

It is time for the church—not the building, but the body—to rise to a new level of accountability, boldness, and leadership. The world is watching. The people are waiting. And I believe the Spirit of God is saying, “It is time to lead.”

Join me on Saturday, May 10th at 6:30 PM EST as I share what I believe the Lord is calling us to do next in this movement.

This call is reserved exclusively for pastors and faith leaders who understand that silence is not an option, and passivity is not a path forward.

Click below to register and receive the call details.
Let us come together—in unity, in power, and in purpose.

The time is now.
The mantle is ours.
And the next move belongs to the Church.

REGISTER NOW FOR FREE

A Powerful Moment:
TargetFast Town Hall Recap

Thank you to everyone who took their involvement a step further by attending the TargetFast Town Hall on April 22, 2025 at:
Salem Baptist Church
5460 Hillandale Dr, Lithonia, GA 30058

The gathering was a powerful moment of unity and reflection, as we looked back on the movement’s first 40 days and revealed the next bold steps in our collective fight for justice. The energy, engagement, and commitment in the room made it clear—this movement is only growing stronger.

WATCH TOWN HALL

WATCH ON YOUTUBE
Jamal-Bryant-TargetFast-T-Shirt

We Fasted. We Prayed. We Resisted. And Together—We Made History.

I am Dr. Jamal Harrison Bryant—

What started as a sacred 40-day fast has now transformed into a national movement—a spiritual and strategic force fueled not by outrage, but by hope, courage, and conviction.

From Fast to Boycott: A Strategic Shift in Our Collective Power

We are entering a new phase of this movement. What began as the Target FAST — a moral witness and urgent call for justice — now evolves into a full Target BOYCOTT. This shift marks not an end, but a deepening of our commitment to justice and accountability.

Until Target comes to the table with serious, concrete proposals to meet our four demands, we will remain in this posture. Silence and delay are no longer acceptable. Our communities deserve action, not platitudes. Our demands are not radical — they are righteous, reasonable, and long overdue.

It is vital to remember: this boycott is a coalition effort. It is not about any single individual, personality, or public figure. It is about people. It is about power. It is about principle. We stand shoulder to shoulder — workers, organizers, elders, youth, people of faith, people of conscience — in a collective refusal to support a corporation that refuses to hear us.

Together, we are drawing a line. Together, we are demanding justice. And together, we will win!

Find Out more about Target Fast

Refuse To Be Silent

This is what happens when people of faith and conscience refuse to be silent.

Fasting is not just about what we put down. It is about what we pick up.

So, we created our own.

The first phase of TargetFast.org merchandise is here—our signature t-shirt:
“Stay On Target.”

Support The Movement

Get your shirt today